AMP Talk: Sony Music Sweden & Propellerhead Software


”Two Music Industry actors – two growth journeys & two predictions for the future”
– with Ernst Nathorst Böös, CEO & Founder of Propellerhead Software and Mark Dennis, Managing Director at Sony Music Entertainment Sweden.

About This Talk:

Breakfast ​talk on growth journeys and predictions for the future from two different music actors – Propellerhead Software and Sony Music Entertainment Sweden.
Propellerhead Software has been creating innovative and affordable music software since 1994 – products like Reason, ReCycle and Rebirth that countless professionals and enthusiasts use to make all kinds of music. Sony Music is a record label that strives to be Sweden’s best music company and workplace in the industry, known for its innovation, creativity and success.

Our speakers will talk about how the last 5 years has seen Record Labels re-evaluating their offering and position with the music industry food-chain, before looking ahead at some of the challenges and opportunities we see for labels and artists in the near future.


Ernst Nathorst-Böös is a marathon entrepreneur with a history of disrupting music creation multiple times. Living and breathing company strategy, product and service design, branding and strategic marketing. Loves building a company, working with amazing people and reaching dreams together with others.
Mark Dennis is a British exile who after starting as a DJ and Club Promoter has spent the last 18 years working within various areas of the music industry covering PRO/Publishing, Live & Music Tech before entering the Label world in 2007. Managing Director of Sony Music Sweden since 2011.

About AMP Talks:

AMP Talks is a series with influential and successful speakers in the music and technology industries hosted by Amplify, Sweden’s first music tech incubator. Talks will normally be hosted in English.

Don’t forget to register here:

Do you need a reminder of what Amplify is? We’re taking music creativity & technology, remixing it with entrepreneurial excellence in a new and unique music tech incubator! Amplify is Sweden’s first MusicTech oriented startup incubator. Located at the Royal College of Music in Stockholm. Check out for more info!”


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